350 Washington
A powerful new brand, social media strategy, and website for a seasoned climate advocacy coalition.
My roles
Brand design
Copywriting
Social media content creation
Website design
Project management
Volunteer training
350 WA is a network of climate organizations in Washington State. They’ve been around for over a decade, and have achieved some pretty amazing legislative wins for climate justice in the state.
In late 2023, I came onboard to do a complete brand and communications strategy refresh.
I worked with leadership to design a visual presence that reflected the boldness, scrappiness, and grassroots power the organization had cultivated in their decade of climate organizing.
By early 2024, they were ready to greet the annual legislative session with a fresh brand, a totally new website, and a comprehensive social media strategy.
The 350 WA website is the organization’s home base for digital organizing. I overhauled the website structure, streamlining the user journey to keep users moving towards action.
I also led copywriting across the site and standardized language to be clear and direct, with a confident ethical point-of-view and an emphasis on 350 WA’s impressive record of legislative wins.
* By the numbers: In the first two months of this new website, we saw +33% yr/yr growth in site visitors, and significant growth in conversions to 350 WA’s action alert email list.
As part of their overall digital strategy, I worked with 350 WA’s leaders and volunteers to create a new overarching social media strategy.
I helped the organization transition into short-form video content, and coached and project-managed volunteers to create weekly Tiktoks and Reels (with exciting results — 933% YOY increase in reach on Instagram in the first thirty days).
Because the social media is entirely run by volunteers, I also created Canva templates and content guidelines to support their content creation in the future.
* By the numbers: In our first thirty days of implementing this new social strategy, we saw 933% YOY increase in reach and 10% total increase in followers.
