Who says that environmental organizations can’t be beautiful and transcendent at the same time they’re reliable, data-driven, and practical?

The team and I loved the idea of murmurations — the formation that happens when a flock of starlings move together.

The visual is a perfect metaphor for EVP’s deep work: Empowering individuals move collectively and have an impact bigger than any individual could alone.

I paired simple, elegant typography (Roboto Light and Roboto Mono) with transcendent images of sky and murmurations to create a brand that captured EVP’s practical, serious spirit — as well as their lofty, ambitious vision of a more environmentally-just future.