The All We Can Save Project started alongside a book of the same name — the bestselling 2020 anthology of womens’ writing about climate, All We Can Save.
In early 2021, the organization had a small but engaged online presence, mostly from book press.
I came onboard to lead social media, communication strategy, and creative direction — translating the book’s spirit into a wraparound digital presence that was welcoming, poetic, and informative. I also relaunched the organization’s social media and newsletter, building an engaged and growing community of followers.*
* By the numbers: During my time curating the newsletter, we saw 170% subscriber growth with a 90.3% open rate, and in the same period, Instagram follower growth of 216% (from 20K to 44K)
* If you’re also an adrienne maree brown fan, you’ll understand why this Twitter endorsement of The All We Can Save Project newsletter made my day.
I also launched and managed the organization’s first foray into digital advertising, overseeing campaigns to grow the Project’s self-led small-group organizing model across Pinterest, LinkedIn, and Stackadapt (incluidng winning two $100K advertising grants from LinkedIn).
